According to research, the US frozen food market is expected to gain momentum from 2019 to 2023. This is despite the challenges that the industry is experiencing because of fresh food and Zero Waste philosophies. The industry is flourishing particularly due to continuing urbanization and the country’s increasing disposable income.
Now’s the perfect time for frozen food companies to evaluate their distribution strategies and discover new opportunities. Whether you’re an industry old-timer or a newbie who is feeling their way into the market, these strategies could help your brand make the most of the industry’s overall positive forecast.
Local Frozen Food Strategies
When it comes to distributing your frozen goods, starting close to home is always a good idea. It will be easier to establish your brand, generate name recall, and develop loyalty among customers when you share something in common – your place of residence/business.
Make a list of possible establishments which would be great places for your products to be seen and sold. You could also start a promotional campaign to entice residents to try your products. To make it more enticing, have a frozen food delivery plan that is fast and convenient for your customers.
Reach out to Specialty Food Distributors
Specialty food stores are sprouting up like mushrooms all over the US. Don’t miss out on the opportunity that comes along with it – especially if your product falls within the niche.
If you’re selling organic frozen fruits or vegetables, there’s no reason for you not to be in organic food stores or whole foods establishments. The key is to assess your product and decide which category it could fall in a specialty food store.
Digital Frozen Food Strategies
Your customers are online, but why aren’t you?
If you haven’t thought about getting your own e-commerce site, now is the time to do so and act on it. E-Commerce is on the rise and it will continue to be popular among consumers. There really is no match to the convenience that online shopping brings.
Having your own website gives you more freedom and control of inventory management and back office processes. Sounds like a lot of work? Don’t worry. Gray Growth Strategies can help you fulfill all your orders and manage your stocks. We could even take care of shipping for you.
Sign up on E-Commerce Platforms
Not ready to have your own e-commerce site yet? You could sign up on Amazon, eBay, or other online shopping sites. Set up your page and start selling your products.
Still not sure what to do? Our experts could make things easier with our DTC frozen food consulting. We will ensure a seamless transition from your traditional offline frozen food distribution processes to modern e-commerce procedures.
Social media isn’t just for connecting and engaging with customers. You could also use these platforms as venues to showcase and sell your products.
Take Facebook and Instagram as examples. These platforms let you create a shop within your page or profile. When you post about your product, you could conveniently tag them. If someone clicks the tag, they will be directed to the product page where they could purchase your product. The most popular platforms are the following:
Another effective strategy that many frozen food companies do is to attend festivals and expos. You’d be surprised at just how many events you could attend to present your products in a year. This is also a great way to network and meet possible distributors or resellers.
Need help with your frozen food delivery or distribution master plan? Gray Growth Strategies offers frozen food fulfillment and DTC frozen food consulting. Our proven ecommerce solutions and distribution strategies have helped many frozen food companies across the country. Fill out our contact form or reach out to us at 888-998-8762 to learn more about our services.