Psychological Marketing Strategies to Help Boost eCommerce Sales

While putting together a high-quality website and ads can help you connect with all types of audiences as an eCommerce business, you need to appeal to your audience’s psychology to truly succeed.

By using marketing psychology to connect with your customer base, you’ll increase your chances of boosting sales and standing apart from competitors.

In this post, we’ll dive into marketing psychology and discuss some strategies you can use to increase sales and establish a stronger relationship with your customers.

What Is Marketing Psychology?

Marketing psychology involves observing behavior among consumers to determine how they interact and react to marketing campaigns and materials. It also entails learning about how people connect with businesses and make buying decisions.

By appealing to marketing psychology with your campaigns, you can build a stronger connection with consumers and lead them to become loyal, repeat customers. eCommerce businesses, like many others, will benefit from using marketing psychology to their advantage when developing strategies.

How to Use Marketing Psychology to Increase eCommerce Brand Engagement and Sales

If you want to harness the power of marketing psychology to supercharge your marketing campaigns, the following are some psychological marketing strategies to try.

Anchor Pricing

You can appeal to audiences with something called anchor pricing. The cost of your products will always be a huge influence on people’s buying decisions. Anchor pricing entails making a special offer or giving people a discount, which will quickly engage audiences and make them more likely to buy an item.

The anchor price appears as the item’s original price, with this price crossed out and a discounted price next to it. This lets people know that they’re able to save if they buy the item now while it’s still available at a discounted price. Displaying both prices automatically gives people the impression that the sales price is temporary, generating fear of missing out (FOMO) and driving sales.

Social Proof

People don’t want to take a brand’s word for it that a product is of high quality and is worth buying. Instead, they want to see other people with the product and gain inspiration from their experience with it. This is known as social proof.

For example, if you’re selling an eCommerce product online, you can appeal to social proof by indicating how many people have viewed the same product on the product page or favorited the product. Also, collecting reviews from people to include on your website and other platforms can further encourage new customers to buy from you.

Scarcity

You’ll be able to generate more urgency among consumers if you show the available stock on your product pages. This strategy is called scarcity, and it can further drive sales if people see that there’s a limited number of a product left.

In addition to showing a specific number of items left, you can include a message such as “This product is going fast” to create a sense of urgency.

Even if people don’t make a purchase in time and the stock runs out, you can give people a chance to pre-order the product and ensure they get it as soon as it’s back in stock.

Reciprocity

By using reciprocity, you can encourage others to give back to you in exchange for something. In the case of marketing, you can offer your customers a free item of some kind, which would make these customers feel more indebted to you and increase the likelihood of them giving back.

For example, you can give people a free gift with a purchase after a certain amount or with certain items. This could lead people to increase their cart value and buy certain items in exchange for freebies.

You can also appeal to reciprocity by offering free shipping on purchases of a certain dollar amount. Free shipping could help boost conversions while encouraging people to buy more from you with the potential for free shipping on future orders.

Unity

People want to feel as though they belong to something bigger than themselves, which you can appeal to as an eCommerce brand through unity.

One way to create a sense of unity with your marketing is to create a loyalty/rewards program. People will feel like they’re part of an exclusive community of shoppers as they benefit from special deals and offers that make them feel a level above the average consumer.

You can also use social media to create a community around your brand, connecting your followers with each other while generating more engagement on these platforms.

Use Marketing Psychology to Enhance Your eCommerce Brand

With the right strategies behind your eCommerce brand, you’ll build a better connection with new and existing customers. Through the use of psychological strategies such as unity, scarcity, and reciprocity, you’ll be able to boost sales considerably and keep more customers loyal.

Want to learn more about how to build your brand online and stand apart from competitors? Consult with the experts at Gray Growth Logistics today.