How to Drive More Traffic to Your eCommerce Website

An eCommerce website must get plenty of relevant traffic to succeed. If you’re not effectively encouraging your target audience to visit your website, they won’t become leads and ultimately customers. Additionally, you won’t gain actionable insights into visitor behavior and won’t drive repeat sales from your existing customers.

If you want to increase traffic and get plenty of visitors to land on your website, there are some core strategies you can use. Let’s review some of the best ways to boost traffic and help ensure your website succeeds.

Optimize Your Website with SEO

You need to maximize your website’s visibility in search engines if you want to boost traffic. This involves effective search engine optimization (SEO) that increases organic rankings on search results pages (SERPs). You can improve SEO in many ways to supplement advertising and other campaigns.

Keyword Optimization

One principal SEO task involves targeting relevant keywords on your website that people actively use on Google and other search engines. For example, you can use Google’s Keyword Planner to look up relevant keywords that you want to target in your website content. Look for long-tail keywords that are more than four words long, as these are often highly specific and easier to rank for than broader and more competitive short-tail keywords.

Once you’ve found a list of keywords to pursue, you’ll want to incorporate these across your website in different formats. For instance, you’ll want to naturally integrate them into main page content and blog posts, including body content, headers, and subheaders. You’ll also need to include them in title tags and meta descriptions, which are the titles and descriptions people see on SERPs before clicking through results.

Backlinks

Another critical SEO strategy is backlinking. This entails getting links to your website onto other more authoritative websites. It’s not enough to simply link to your website in comments or other “spammy” ways—you need to invest some effort here to get real results.

One of the best ways to get backlinks is to build relationships with other webmasters and bloggers in your industry. You could propose a guest post on an industry blog, for example, in exchange for a link within the content that goes back to your website. This would benefit both platforms if you submit a high-quality guest post that brings real value to readers.

High-Quality Content

Search engines today prioritize valuable content over well-optimized content. If people find your content to be helpful and engaging, this signals to Google that your content is worth ranking over competitors.

Make sure your content is well-written and doesn’t stuff keywords. It should also be relevant and keep visitors reading or viewing. Otherwise, people might immediately return to SERPs after clicking on your result and look for better content. This would lead to a high bounce rate, which Google sees as a sign of low-quality or irrelevant content.

Use Paid Ads

In addition to SEO, you should use paid search and other paid ad types to bring more people to your website.

Paid search ads appear in search results alongside organic results. In fact, they often appear above organic results and closely resemble them. This leads many people to click on them before scrolling down to even the highest organic results.

Paid ads on other platforms can also connect with audiences. You can use hyper-targeted social media ads, pay-per-click (PPC) ads through networks like Google Ads, and more. Retargeted ads can also follow people across the web after initially visiting your website. As users browse other sites, they’ll encounter these ads and will be more likely to return to your website.

Craft a Blog That Establishes You as an Authority

A well-curated and regularly-updated blog will help you gain more traffic and trust among visitors. Try to cover as many topics and subtopics as possible with a relevant and reputable blog.

Blog posts often include natural instances of relevant keywords that can land you higher placement in search engines. At the same time, they can engage visitors and increase their trust to the point where they turn to you over less informative and valuable competitors.

Use Email Marketing to Connect with New and Existing Customers

To bring more people to your website, email marketing is critical. You can build a contact list for email campaigns by asking people to subscribe when they first visit your website.

You can get people to opt in by giving them something of value in return. For instance, you can offer a free piece of exclusive content or a promo code for a discount.

You can then send emails to subscribers that include newsletters, product updates, exclusive offers, and more. These efforts can supplement others to keep people returning to your website.

Email is also great for getting people to return to your website after abandoning shopping carts. A follow-up email could remind people that they have items in their cart or that deals they have access to are about to expire.

Many platforms out there like Klaviyo and MailChimp make it easy for you to automate email campaigns and get the results you want. Meanwhile, you can focus on growing your customer base and making sales.

Boost Traffic with Reliable SEO, Advertising, and Other Strategies

If you can effectively optimize your website and invest in the right channels, you’ll be able to increase website traffic and, subsequently, customer acquisition and sales. Using the right tools and allocating your resources will enable you to increase online visibility and encourage people to engage with your business.

For more help with growing your online business and meeting your goals, turn to the experts at Gray Growth Logistics.