The Main Reasons for Cart Abandonment and How to Avoid Them
One of the biggest issues with selling online is cart abandonment. It’s often easy for people to simply leave an eCommerce website and neglect to complete their [...]
10 Strategies for Building an Email List
Email marketing is a highly effective means of communicating with audiences at every stage of the buyer’s journey. Everyone has an email today and billions of p [...]
6 Types of eCommerce Buyer Personas to Build
All successful eCommerce businesses have a solid understanding of their audiences. If you don’t know who to target with your marketing and sales efforts, you wo [...]
A Guide to eCommerce Marketing Analytics
When managing any type of eCommerce business, analytics are necessary to monitor. Without detailed analytics, you won’t gain the insights you need to make criti [...]
5 Ways to Conduct eCommerce Market Research
Every business needs to identify its audience and find out specifically what that audience wants. Without this knowledge, brands won’t be able to cater their me [...]
How to Optimize the Mobile Shopping Experience
Mobile shopping has become a popular way consumers purchase their favorite products, and the number of mobile shoppers continues to grow. As such, mobile eComme [...]
How to Create the Perfect Promotional Email Campaign
Promotional emails are among the best ways to boost business and connect with customers. As the old saying goes, “the money is the list”. There are many potenti [...]
PPC Ads vs. SEO for Startup Frozen Food Brands
If you’re preparing your frozen food brand to succeed online, you’re likely to come across both pay-per-click (PPC) and search engine optimization (SEO) concept [...]
How to Create Efficient Cart Abandonment Flows with Email
Shopping cart abandonment is one of the biggest issues that eCommerce businesses face. This happens when an item is added to cart, but the customer fails to com [...]
The Benefits of Email Automation for eCommerce Businesses
Email is still a big part of ecommerce marketing and should not be overlooked. A recent report has stated that email generates $42 for every $1 spent, which is [...]